January 7, 2010 by Andrew Kordek
Hear ye..hear ye….here is the 2nd installment of email signup and go seek.
Free coffee at EEC conference to the first person that spots where the email sign up is on the truevalue.com homepage.
Technorati Tags:
email acquisition, email sign up, email, email marketing, email homepage, email content, signup
Andrew Kordek
Justin Premick
Chris Wheeler
Scott Cohen
Jake Holman
AngeBarber
DJ Waldow
jacaldwell
Wendy Croissant
Luke Glasner
Scott Hardigree
Maddy Hubbard
Rory Carlyle
Kelly Lorenz
Remy Bergsma
Laura McIntire
Jordie van Rijn
elenah13
loveofemail
georgiachristian
preemo55
[...] This post was mentioned on Twitter by andrewkordek, The Email Zoo. The Email Zoo said: Email Signup Hide and Go Seek #2 http://idek.net/urZ #emailmarketing [...]
Andrew, is that a trick question? Is there a place to sign up for email?
After several minutes and a lot of clicking around I can’t find it.
I imagine at the True Value marketing meetings they talk about their list and wonder why it’s not growing. It’s not growing because no one knows it exists.
Oh wait. I found it.
Wow.
I clicked on the TrueValuePaint.com link at the top right of the page and then the Register / Login link on the top right of that page and then I clicked on the “Register Now” button.
Did I already say “Wow”?
Way too many steps and I’m sure way too many missed opportunities.
You went the extra step and went to the page Maddy..I am impressed. If I cant see it when I look at the picture..something is wrong.
Ooooo to be a fly on the wall in those marketing meetings.
Andrew
Damn, I was unable to find it on the homepage, and didn’t click through on purpose: if it’s not there on the homepage I won’t bother to click through you know?
Bummer
I LIKE PONIES!!!
[...] The first step in the relationship is simply to inform a potential subscriber of the very existence of the email list. Yet many organizations still insist on, for example, inviting website visitors to play “where’s the list?” [...]