The most annoying thing ever

What would you think would be the most annoying thing in the world? Spam of the Vuvuzela? Actually I think they both take a shared first place. Especially when directed straight at you. Well, we have some bad news. Very bad news that is: Their forces are combined now. Making the ultimate most annoying thing [...]

Read Full Post »

Join Rooms To Go’s super secret society

Kelly Lorenz reviews Rooms To Go’s welcome message. Read through the pros and cons and best practices of a company that almost got it right.

Read Full Post »

GoGo email is a StopStop

Go Inflight Internet is a cool service that provides the ability to get online when flying where it didn’t exist before. Looking at the email purchase confirmation, you’d never be able to tell. Here’s an example of an email where the sophistication of the service provided doesn’t match the user experience.

Read Full Post »

Welcome to Starbucks? Really?

Alright all you coffee lovers……we all love starbucks right?  Tell me if you like this welcome series of email. Let me set the stage: December 10th, 2009 – I sign up on the Starbucks.com website to receive email.  Below please find my confirmation email from them after I registered.  Notice the date and type of [...]

Read Full Post »

But I thought I already registered?

On The Email Zoo, Kelly Lorenz reviews races’ email marketing programs and how to segment and send as well as provide relevancy to subscribers and race participants. She reviews the good, the bad and the ugly of sending calls for registrations for those already registered and the benefits of having an actual reply to address.

Read Full Post »

Email Dating: World Market is Nicer in Person.

Ever meet someone at a party or event and they forget your name in the midst of a conversation? Or what about when you go in for an interview and you’re introduced to your potential coworkers with the wrong name? Remembering someones name or something about them helps establish trust; in any relationship it’s important [...]

Read Full Post »

Introducing The Triple FAIL

If you are like most business people, when you are going to be out of the office for an extended period of time, you set up some type of Out of Office (OOO) auto-responder. I am like most business people (in some ways). So I set up an OOO message while on was on the [...]

Read Full Post »

Get in Front of Millions?! #FAIL

Email marketing is a privilege; not a right. When it comes down to personally communicating to people, respect is a virtue that fosters a great relationship. Understanding that is a key component to growing an interactive marketing channel online. Believing that an email is just another task to check off of a marketing list or [...]

Read Full Post »

123 Fail for 123print

After being discouraged by a personalized subject line, I still felt compelled to click and boy was I glad I did. I found all kinds of failure for my very first Email Zoo blog post! Understanding the basics of email marketing seems to still be a hard found skill set, even in 2010. The essentials [...]

Read Full Post »

Nine West huh?

So wait….not only do I have to add 2 email address’ to my address book to get your email, but then I need to click on that long link to view your privacy. Three questions: 1. Why 2 address’? 2.  Do you know how to embed a link? 3. Do you have to tell me [...]

Read Full Post »