Email Dating: What if I don’t want to download images?

Is it just me or do some email marketers not test their HTML architecture before sending? What did I do to deserve your HTML throw up all over my inbox? I’ve been waiting in the shadows for a good one to point out and today – win. It’s been a few months since my last [...]

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Nice Play DSW…take that comcast.

Looks like Comcast subscribers to DSW’s email program have had some issues getting to their site.

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Unsubscribe Hide and Seek

I think Anthropologie has some great email content, but man oh man is their unsubscribe hidden at the footer. Its has a different font and it makes it all very difficult to see.  Let me know your thoughts.

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Getting Lucky With My Welcome Message

I dig this welcome message from Lucky Brands.  Perhaps its simple style and overall theme got me to dig it, but I like it.  It’s short postcard style renders well in my inbox and they are straight to the point.  The only knock I have in this email is that they could have played with [...]

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Email Signup Hide and Go Seek.

People whom have heard me talk and blog in general know that one of my biggest pet peeves are organizations that love to hide their email signup on their homepage.  For organizations that are dependent on email marketing for a significant portion of the revenue stream, their email signup should be obvious to the user [...]

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A Retailer’s Adventures in Email Marketing Continues

Email marketing for Retailers. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today and it’s apparent that their biggest challenges are in creating HTML-based emails that are intuitive, skim-able, and most importantly actionable.

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Smallest “Shop Now” button I have seen in a long time

I don’t shop at Urban Outfitters. Perhaps its my age or the fact that I am not cool enough. However, when it comes to email, I really enjoy their ability to convey a strong message in simplistic creative.  The creative below to me screams individuality and MAKES me want to click through.  It is certainly [...]

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Laptops or a cup of coffee? Using a weird image to sell me something.

Is Circuit City trying to sell me a laptop or coffee?  Sure its a woman looking at what appears to be a laptop, but to me its a really weird use of an image to push cheap laptops. Your thoughts? Technorati Tags: weird email, email image, email marketing, email engagement, image based email, confusing email

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HP’s Action Bars – Two Styles, One Email

I received this email from HP for their Back to School Sale, and since I knew them, I downloaded the images to see it right away. Their email was rather image heavy, but still the subject line conveyed a sense of urgency and I immediately recognized the sender. However, as an email snob, I did [...]

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Terms and Conditions out my Ying Yang….holy cow..

With so many conditions on Spirit Airlines email, its not wonder I need better glasses and a cup of coffee to keep me company to read all of their terms and conditions.  Would it not make more sense from a visually appealing email to put a link to a page with all of the terms [...]

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