Piperlime and Chanel: Solving My Problems

Are you selling your email subscribers on the reasons to shop with you and buy your products? Kelly Lorenz reviews this concept and provides stellar examples of this in action from Piperlime and Chanel.

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But I thought I already registered?

On The Email Zoo, Kelly Lorenz reviews races’ email marketing programs and how to segment and send as well as provide relevancy to subscribers and race participants. She reviews the good, the bad and the ugly of sending calls for registrations for those already registered and the benefits of having an actual reply to address.

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Get in Front of Millions?! #FAIL

Email marketing is a privilege; not a right. When it comes down to personally communicating to people, respect is a virtue that fosters a great relationship. Understanding that is a key component to growing an interactive marketing channel online. Believing that an email is just another task to check off of a marketing list or [...]

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Developing my beauty profile with Sephora

Sephora provides a great example of a preference update email to provide more relevant, timely, targeted emails to their subscribers.

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Wallyworld Gets a Good Review

I’ll be honest, I’m not a big fan of Walmart. I actually signed up hoping that I would be able to rip this newsletter apart to make me feel better. I was wrong and I owe Wally World an apology. Sorry, Wally. While this email isn’t perfect, the overall presentation and approach was well done. [...]

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Using Humor in Email Marketing

Do you use your corporate personality to make your standard email marketing practices more engaging? If you’re anything like, well, of the email marketing universe probably not. Here’s a great example.

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Smallest “Shop Now” button I have seen in a long time

I don’t shop at Urban Outfitters. Perhaps its my age or the fact that I am not cool enough. However, when it comes to email, I really enjoy their ability to convey a strong message in simplistic creative.  The creative below to me screams individuality and MAKES me want to click through.  It is certainly [...]

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Overstocks 9% and 09/09/09

Taking advantage of the 09/09/09 date today overstock does a great thing with their creative and 9% coupon.   Plus look at all their prices…. I love clever email marketing. Technorati Tags: overstock, email marketing, email, clever email, email engagement, good email, funny email

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Shelley knows Engagement, Call to Action

I love it when an Email comes into my Inbox and it just hits the mark – I know exactly what it’s about, I know what the sender wants me to do. No waffle, no images to download in order to understand the Email. I’m not saying that I dislike really well designed, rich content [...]

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Amazon and their Kindle email

I can’t even remember the last time I ordered something from Amazon, but I still get their email and really like their email program.  I seem to get email from them at the right time offering me the right things that I have been thinking about. It is as if they have someone planted in [...]

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