Email Dating: What if I don’t want to download images?

Is it just me or do some email marketers not test their HTML architecture before sending? What did I do to deserve your HTML throw up all over my inbox? I’ve been waiting in the shadows for a good one to point out and today – win. It’s been a few months since my last [...]

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Email Dating: World Market is Nicer in Person.

Ever meet someone at a party or event and they forget your name in the midst of a conversation? Or what about when you go in for an interview and you’re introduced to your potential coworkers with the wrong name? Remembering someones name or something about them helps establish trust; in any relationship it’s important [...]

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123 Fail for 123print

After being discouraged by a personalized subject line, I still felt compelled to click and boy was I glad I did. I found all kinds of failure for my very first Email Zoo blog post! Understanding the basics of email marketing seems to still be a hard found skill set, even in 2010. The essentials [...]

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Great Timing Barnes & Noble

I got this message in my inbox Christmas morning, and I thought it was perfect timing with possibly a perfect message: What’s good in my opinion? The offer – Simple, strong message. Timing – What if you did forget someone? How perfect would this email be if it hit your email right when you realized [...]

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A Retailer’s Adventures in Email Marketing Continues

Email marketing for Retailers. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today and it’s apparent that their biggest challenges are in creating HTML-based emails that are intuitive, skim-able, and most importantly actionable.

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Terms and Conditions out my Ying Yang….holy cow..

With so many conditions on Spirit Airlines email, its not wonder I need better glasses and a cup of coffee to keep me company to read all of their terms and conditions.  Would it not make more sense from a visually appealing email to put a link to a page with all of the terms [...]

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Abercrombie and Fitch: I’m intrigued

I signed up for Abercrombie and Fitch’s mailing list right after joining up to this blog, and I’ve been intrigued with the latest string of emails from them. And I know I’m not the only one. Whoever is doing their email marketing (ESP? In-House? Agency?) is pushing the envelope on the email width. Here’s a [...]

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Welcome to the Email Zoo.

Welcome to the zoo….the email zoo. There are quite a few email marketing blogs out there all focusing on various areas within email marketing, but no blog really dedicated to evaluating the actual email that companies send full time.   There are 5 contributors to this blog which should make for some great posts about all [...]

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