Join Rooms To Go’s super secret society

Kelly Lorenz reviews Rooms To Go’s welcome message. Read through the pros and cons and best practices of a company that almost got it right.

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Please come back…pretty please? With a cherry on top?

Kelly Lorenz explores Smart Bargain’s current re-engagement campaign and provides suggestions for improvement.

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When’s my baby due?

Kelly Lorenz of Bronto Software reviews Target’s (supposedly) geo-targeted email promotions.

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GNC in Need of Performance Enhancement

When I look for emails or a series of emails to evaluate and review for the Email Zoo, I usually look for something to stand out. Whether it’s something humorous, or different, or offensive, for the millions of emails that are sent every day, I need a hook for a post. Unfortunately for GNC’s sake, [...]

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But I thought I already registered?

On The Email Zoo, Kelly Lorenz reviews races’ email marketing programs and how to segment and send as well as provide relevancy to subscribers and race participants. She reviews the good, the bad and the ugly of sending calls for registrations for those already registered and the benefits of having an actual reply to address.

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The Limited: Great reminder email, poor job on segmentation

Like most email marketers out there I sign up for lots of email programs mainly because I like to see what others are doing. Multichannel retailer The Limited is one of them and the email I received today could not go without me saying something. Take a look at the email that was in my [...]

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Get in Front of Millions?! #FAIL

Email marketing is a privilege; not a right. When it comes down to personally communicating to people, respect is a virtue that fosters a great relationship. Understanding that is a key component to growing an interactive marketing channel online. Believing that an email is just another task to check off of a marketing list or [...]

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Amazon: I love you, but what were you thinking?

The Email Zoo analyzes Amazon.com’s recent message regarding gift cards and how to best utilize personalization and segmentation.

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Johnston & Murphy Shuns the Imagery

To be fair, I have no clue how I got onto the Johnston & Murphy email list. I don’t remember signing up for it. It’s likely that someone with an email address very close to mine in Gmail (and my original Gmail address–I have several–is very basic) mistyped their address. Regardless of how I ended [...]

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AMC whispers some exciting news

I was intrigued to open this email after reading the subject line: “AMCEntertainment.com is now online” I wanted to see this new website – was it a redesign of their existing website? Would this make it easier for me to find movies playing at my local cinema? What AMC wanted me to do (I think) [...]

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