Integration and Personalization, that was easy.

Integration and Personalization, that was easy. I received an email from Staples as part of their rewards program with the subject line “$25 off & 50% back on supplies!” “Well, 25 bucks and 50% back, I have to open this.”  Yes, as jaded as I am, even I could not resist 50% back on supplies. [...]

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A Retailer’s Adventures in Email Marketing Continues

Email marketing for Retailers. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today and it’s apparent that their biggest challenges are in creating HTML-based emails that are intuitive, skim-able, and most importantly actionable.

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Pottery Barn’s Overwhelming Pre-Header

There IS such a thing as too much pre-header and I think Pottery Barn has officially taken the pre-header to new heights in terms of putting too much information in there. There are 4 links,  6 lines, 206 characters, All CAPS, small caps, punctuation, dashes, arrows, underlines and soooo much more. Too much pre-header is [...]

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