Join Rooms To Go’s super secret society

Kelly Lorenz reviews Rooms To Go’s welcome message. Read through the pros and cons and best practices of a company that almost got it right.

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Please come back…pretty please? With a cherry on top?

Kelly Lorenz explores Smart Bargain’s current re-engagement campaign and provides suggestions for improvement.

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When’s my baby due?

Kelly Lorenz of Bronto Software reviews Target’s (supposedly) geo-targeted email promotions.

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Piperlime and Chanel: Solving My Problems

Are you selling your email subscribers on the reasons to shop with you and buy your products? Kelly Lorenz reviews this concept and provides stellar examples of this in action from Piperlime and Chanel.

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Amazon: I love you, but what were you thinking?

The Email Zoo analyzes Amazon.com’s recent message regarding gift cards and how to best utilize personalization and segmentation.

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Johnston & Murphy Shuns the Imagery

To be fair, I have no clue how I got onto the Johnston & Murphy email list. I don’t remember signing up for it. It’s likely that someone with an email address very close to mine in Gmail (and my original Gmail address–I have several–is very basic) mistyped their address. Regardless of how I ended [...]

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Great Timing Barnes & Noble

I got this message in my inbox Christmas morning, and I thought it was perfect timing with possibly a perfect message: What’s good in my opinion? The offer – Simple, strong message. Timing – What if you did forget someone? How perfect would this email be if it hit your email right when you realized [...]

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Email Signup Hide and Go Seek.

People whom have heard me talk and blog in general know that one of my biggest pet peeves are organizations that love to hide their email signup on their homepage.  For organizations that are dependent on email marketing for a significant portion of the revenue stream, their email signup should be obvious to the user [...]

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A Retailer’s Adventures in Email Marketing Continues

Email marketing for Retailers. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today and it’s apparent that their biggest challenges are in creating HTML-based emails that are intuitive, skim-able, and most importantly actionable.

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You’re Killin’ Me, Abercrombie

I wrote about Abercrombie & Fitch’s experiments with horizontal orientation in their emails. The rumors I heard were that the horizontal was a success. I’ve been monitoring A&F’s emails ever since. But after the past few days, I’m about ready to opt out or, dare I say, mark their messages as “This is Spam.” There [...]

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