The most annoying thing ever

What would you think would be the most annoying thing in the world? Spam of the Vuvuzela? Actually I think they both take a shared first place. Especially when directed straight at you. Well, we have some bad news. Very bad news that is: Their forces are combined now. Making the ultimate most annoying thing [...]

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Introducing The Triple FAIL

If you are like most business people, when you are going to be out of the office for an extended period of time, you set up some type of Out of Office (OOO) auto-responder. I am like most business people (in some ways). So I set up an OOO message while on was on the [...]

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Get in Front of Millions?! #FAIL

Email marketing is a privilege; not a right. When it comes down to personally communicating to people, respect is a virtue that fosters a great relationship. Understanding that is a key component to growing an interactive marketing channel online. Believing that an email is just another task to check off of a marketing list or [...]

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Valuable Coupon Attached!!

Who do you know who is sending out emails on behalf of your company? What if I told you that some dude, say the VP of Marketing and Media Relations, blasted out an occasional terrible email using your much-coveted brand name? Yeah. I agree with you. I’d not be so happy either. The Backstory My [...]

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Montgomery Ward’s Gmail Disaster

Please tell me that someone on the email marketing team over at Montgomery Wards checked to see if they email rendered in gmail?  Nope..guess not..check out how their email rendered in gmail and then the web version below. Lessons learned here: Make sure your HTML is clean Make sure you test rendering in email clients. [...]

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Zoo Jewellery, certainly not the King of the Jungle

When you think ‘Jewellery’ you probably associate it with beauty, elegance and personal adornment, you’ve probably got a few brands that pop into your head too. Well, let me show you something that contradicts that entirely. Nothing in this email shows the quality of the products Zoo Jewellery are trying to sell. The Product images [...]

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Welcome to the Email Zoo.

Welcome to the zoo….the email zoo. There are quite a few email marketing blogs out there all focusing on various areas within email marketing, but no blog really dedicated to evaluating the actual email that companies send full time.   There are 5 contributors to this blog which should make for some great posts about all [...]

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