Join Rooms To Go’s super secret society

Kelly Lorenz reviews Rooms To Go’s welcome message. Read through the pros and cons and best practices of a company that almost got it right.

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Your personal t-shirt

This e-mail caught my eye. Its from the dutch Honig, famous for it’s soups. Warming up for the World championship Soccer in June & July. By buying three products with promotional codes, you can get a personalized t-shirt for about ten euros. Because of the color combination, it looks very fresh. They always use orange [...]

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The basic’s of ALT TEXT start here.

’nuff said……see below.

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Please come back…pretty please? With a cherry on top?

Kelly Lorenz explores Smart Bargain’s current re-engagement campaign and provides suggestions for improvement.

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When’s my baby due?

Kelly Lorenz of Bronto Software reviews Target’s (supposedly) geo-targeted email promotions.

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Welcome to Starbucks? Really?

Alright all you coffee lovers……we all love starbucks right?  Tell me if you like this welcome series of email. Let me set the stage: December 10th, 2009 – I sign up on the Starbucks.com website to receive email.  Below please find my confirmation email from them after I registered.  Notice the date and type of [...]

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Fan Us! Follow Us! Text Us!

A colleague of mine sent me this email about 2 weeks ago and rather than post it on this blog right away, I wanted to give it some thought.  At first I was annoyed by the creative wondering why in its so in your face and why the company is just plain-looking for ways to [...]

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Piperlime and Chanel: Solving My Problems

Are you selling your email subscribers on the reasons to shop with you and buy your products? Kelly Lorenz reviews this concept and provides stellar examples of this in action from Piperlime and Chanel.

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Chop it off: cut out content to drive clicks

To really engage the public these days you have to do something special. This does not necessarily mean giving stuff away (that’s old) but something like playing on people’s curiosity. It is still one of people’s primal feelings and instincts: drawing attention by contrast, something flashing or in a different way means you get people [...]

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Integration and Personalization, that was easy.

Integration and Personalization, that was easy. I received an email from Staples as part of their rewards program with the subject line “$25 off & 50% back on supplies!” “Well, 25 bucks and 50% back, I have to open this.”  Yes, as jaded as I am, even I could not resist 50% back on supplies. [...]

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