Valuable Coupon Attached!!

Who do you know who is sending out emails on behalf of your company? What if I told you that some dude, say the VP of Marketing and Media Relations, blasted out an occasional terrible email using your much-coveted brand name? Yeah. I agree with you. I’d not be so happy either. The Backstory My [...]

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A Retailer’s Adventures in Email Marketing Continues

Email marketing for Retailers. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today and it’s apparent that their biggest challenges are in creating HTML-based emails that are intuitive, skim-able, and most importantly actionable.

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