Shelley knows Engagement, Call to Action

I love it when an Email comes into my Inbox and it just hits the mark – I know exactly what it’s about, I know what the sender wants me to do. No waffle, no images to download in order to understand the Email. I’m not saying that I dislike really well designed, rich content [...]

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Welcome to the Email Zoo.

Welcome to the zoo….the email zoo. There are quite a few email marketing blogs out there all focusing on various areas within email marketing, but no blog really dedicated to evaluating the actual email that companies send full time.   There are 5 contributors to this blog which should make for some great posts about all [...]

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