GoGo email is a StopStop

Go Inflight Internet is a cool service that provides the ability to get online when flying where it didn’t exist before. Looking at the email purchase confirmation, you’d never be able to tell. Here’s an example of an email where the sophistication of the service provided doesn’t match the user experience.

Read Full Post »

Kohls.com Plain Text Welcome Email

Last week, I signed up for the Kohls.com email list. Sure enough, as I (and any good email snob should) expected, I got the first email within minutes of hitting the submit key. Here’s what I got: Let’s go analyze what’s good and bad about the message. First, what’s good. What’s good about this welcome [...]

Read Full Post »

The CNN Political Ticker — Where Scroll Wheels Go to Die

After I learned that I would be a contributor to this blog, I decided it would be a good idea to slowly immerse myself by signing up for email programs for select companies. One of those companies is CNN, and part of what I signed up for was the Political Ticker alerts. I’ve read the [...]

Read Full Post »

Welcome to the Email Zoo.

Welcome to the zoo….the email zoo. There are quite a few email marketing blogs out there all focusing on various areas within email marketing, but no blog really dedicated to evaluating the actual email that companies send full time.   There are 5 contributors to this blog which should make for some great posts about all [...]

Read Full Post »