GoGo email is a StopStop

Go Inflight Internet is a cool service that provides the ability to get online when flying where it didn’t exist before. Looking at the email purchase confirmation, you’d never be able to tell. Here’s an example of an email where the sophistication of the service provided doesn’t match the user experience.

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New York Time’s NULL Email

New York Times subscription confirmation email doesn’t cut it with “null” and lack of screen real estate usage.

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American Apparel’s Tantalizing Emails

American Apparel is known for their edgy, sexy image that sells sweatshop-free fashion basics. A discussion at work around “sexy” brands inspired me to check out their website and sign up for their emails. Colour me somewhat impressed. It was a bit difficult to find their email program sign-up. This retailer uses the lure of [...]

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Welcome to the Email Zoo.

Welcome to the zoo….the email zoo. There are quite a few email marketing blogs out there all focusing on various areas within email marketing, but no blog really dedicated to evaluating the actual email that companies send full time.   There are 5 contributors to this blog which should make for some great posts about all [...]

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