Introducing The Triple FAIL

If you are like most business people, when you are going to be out of the office for an extended period of time, you set up some type of Out of Office (OOO) auto-responder. I am like most business people (in some ways). So I set up an OOO message while on was on the [...]

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Get in Front of Millions?! #FAIL

Email marketing is a privilege; not a right. When it comes down to personally communicating to people, respect is a virtue that fosters a great relationship. Understanding that is a key component to growing an interactive marketing channel online. Believing that an email is just another task to check off of a marketing list or [...]

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Valuable Coupon Attached!!

Who do you know who is sending out emails on behalf of your company? What if I told you that some dude, say the VP of Marketing and Media Relations, blasted out an occasional terrible email using your much-coveted brand name? Yeah. I agree with you. I’d not be so happy either. The Backstory My [...]

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Laptops or a cup of coffee? Using a weird image to sell me something.

Is Circuit City trying to sell me a laptop or coffee?  Sure its a woman looking at what appears to be a laptop, but to me its a really weird use of an image to push cheap laptops. Your thoughts? Technorati Tags: weird email, email image, email marketing, email engagement, image based email, confusing email

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Montgomery Ward’s Gmail Disaster

Please tell me that someone on the email marketing team over at Montgomery Wards checked to see if they email rendered in gmail?  Nope..guess not..check out how their email rendered in gmail and then the web version below. Lessons learned here: Make sure your HTML is clean Make sure you test rendering in email clients. [...]

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White House Spam

The White House just sent me spam. As a guy in the email industry, I don’t toss the S-word around lightly. However, that was my immediate reaction when an email from “David Axelrod, The White House” landed in my inbox last week. Now, let me be clear. From a CAN-SPAM perspective, this was not spam. [...]

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