Comments for The Email Zoo http://theemailzoo.wordpress.com What species is your email? Mon, 09 Nov 2009 17:58:36 +0000 http://wordpress.com/ hourly 1 Comment on Sports Authority Nails the Timing – Yankees World Champions by Scott Cohen http://theemailzoo.wordpress.com/2009/11/07/sports-authority-nails-the-timing-yankees-world-champions/#comment-145 Scott Cohen Mon, 09 Nov 2009 17:58:36 +0000 http://theemailzoo.wordpress.com/?p=511#comment-145 Sundeep, That's classic. Would have definitely fallen into "Dewey Defeats Truman" territory had they sent it early and it went the other way. Sundeep,

That’s classic. Would have definitely fallen into “Dewey Defeats Truman” territory had they sent it early and it went the other way.

]]> Comment on Sports Authority Nails the Timing – Yankees World Champions by Sundeep http://theemailzoo.wordpress.com/2009/11/07/sports-authority-nails-the-timing-yankees-world-champions/#comment-144 Sundeep Mon, 09 Nov 2009 02:38:05 +0000 http://theemailzoo.wordpress.com/?p=511#comment-144 Good timing yes, but given how impossible it was for the P's to win after the 7th, they could have marveled people by sending it sooner :) Good timing yes, but given how impossible it was for the P’s to win after the 7th, they could have marveled people by sending it sooner :)

]]> Comment on Almost Awesome by Andrew Kordek http://theemailzoo.wordpress.com/2009/11/04/almost-awesome/#comment-143 Andrew Kordek Sun, 08 Nov 2009 05:06:07 +0000 http://theemailzoo.wordpress.com/?p=496#comment-143 Anyone want to be that they have pawned off their email marketing efforts to an intern or someone that knows nothing about segmentation? Anyone want to be that they have pawned off their email marketing efforts to an intern or someone that knows nothing about segmentation?

]]> Comment on Sports Authority Nails the Timing – Yankees World Champions by Andrew Kordek http://theemailzoo.wordpress.com/2009/11/07/sports-authority-nails-the-timing-yankees-world-champions/#comment-142 Andrew Kordek Sun, 08 Nov 2009 05:04:46 +0000 http://theemailzoo.wordpress.com/?p=511#comment-142 The Sports Authority and Dicks do a great job at timing with their emails. When the Super Bowl was over, I received and email from Dicks within 45 minutes......great way to keep them top of mind. A The Sports Authority and Dicks do a great job at timing with their emails. When the Super Bowl was over, I received and email from Dicks within 45 minutes……great way to keep them top of mind.

A

]]> Comment on A Late Welcome From Lord & Taylor by Andrew Kordek http://theemailzoo.wordpress.com/2009/11/06/late-welcome-lord-and-taylor/#comment-141 Andrew Kordek Sun, 08 Nov 2009 05:03:03 +0000 http://theemailzoo.wordpress.com/?p=499#comment-141 Yea, I sometimes don't get it. Setting up a triggered email is by no means a cake walk, but it should be set up at least as a nightly batch when the collect emails in the store. $10 says they do a manual upload. Andrew Yea, I sometimes don’t get it. Setting up a triggered email is by no means a cake walk, but it should be set up at least as a nightly batch when the collect emails in the store. $10 says they do a manual upload.

Andrew

]]> Comment on Almost Awesome by Kelly Lorenz http://theemailzoo.wordpress.com/2009/11/04/almost-awesome/#comment-139 Kelly Lorenz Thu, 05 Nov 2009 14:11:53 +0000 http://theemailzoo.wordpress.com/?p=496#comment-139 Maddy, Great post - I, too, am a Barenaked Ladies fan! I 100% agree with you on this email - how frustrating to get an email that is one big tease. Having some interactive elements around the faces, as you suggested, or social calls to action ("Connect with the BNL on Facebook") or at a minimum a secondary call to action around tickets: "Find out when BNL is coming to Florida/a venue near you" could give it a hint of relevancy. To give this email one kudo - they do a nice job of visually making it easy to find and buy tickets for each upcoming show. -Kelly Lorenz Maddy,

Great post – I, too, am a Barenaked Ladies fan! I 100% agree with you on this email – how frustrating to get an email that is one big tease. Having some interactive elements around the faces, as you suggested, or social calls to action (“Connect with the BNL on Facebook”) or at a minimum a secondary call to action around tickets: “Find out when BNL is coming to Florida/a venue near you” could give it a hint of relevancy.

To give this email one kudo – they do a nice job of visually making it easy to find and buy tickets for each upcoming show.

-Kelly Lorenz

]]> Comment on Almost Awesome by DJ Waldow http://theemailzoo.wordpress.com/2009/11/04/almost-awesome/#comment-138 DJ Waldow Thu, 05 Nov 2009 14:05:17 +0000 http://theemailzoo.wordpress.com/?p=496#comment-138 Maddy - Welcome to the zoo. Happy to see that you've found an outlet to showcase your email marketing wizardry. I look forward to reading more. Hmmm....maybe I need to start contributing more now too. Thanks for the nudge! DJ Waldow Director of Community, Blue Sky Factory @djwaldow Maddy – Welcome to the zoo. Happy to see that you’ve found an outlet to showcase your email marketing wizardry. I look forward to reading more.

Hmmm….maybe I need to start contributing more now too. Thanks for the nudge!

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

]]> Comment on Almost Awesome by uberVU - social comments http://theemailzoo.wordpress.com/2009/11/04/almost-awesome/#comment-137 uberVU - social comments Thu, 05 Nov 2009 02:07:19 +0000 http://theemailzoo.wordpress.com/?p=496#comment-137 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by andrewkordek: The Email Zoo Blog Almost Awesome: There is little debate about relevancy bei.. http://bit.ly/2NJLsJ #emailmarketing... Social comments and analytics for this post…

This post was mentioned on Twitter by andrewkordek: The Email Zoo Blog Almost Awesome: There is little debate about relevancy bei.. http://bit.ly/2NJLsJ #emailmarketing…

]]> Comment on Almost Awesome by Tweets that mention Almost Awesome « The Email Zoo -- Topsy.com http://theemailzoo.wordpress.com/2009/11/04/almost-awesome/#comment-136 Tweets that mention Almost Awesome « The Email Zoo -- Topsy.com Thu, 05 Nov 2009 01:07:19 +0000 http://theemailzoo.wordpress.com/?p=496#comment-136 [...] This post was mentioned on Twitter by emailexperts and andrewkordek, Ali Margello. Ali Margello said: RT: @andrewkordek The Email Zoo Blog Almost Awesome: There is little debate about relevancy bei.. http://bit.ly/2NJLsJ #emailmarketing [...] [...] This post was mentioned on Twitter by emailexperts and andrewkordek, Ali Margello. Ali Margello said: RT: @andrewkordek The Email Zoo Blog Almost Awesome: There is little debate about relevancy bei.. http://bit.ly/2NJLsJ #emailmarketing [...]

]]> Comment on Brookstone Oops! by Chris Wheeler http://theemailzoo.wordpress.com/2009/10/20/brookstone-oops/#comment-135 Chris Wheeler Mon, 26 Oct 2009 03:04:56 +0000 http://theemailzoo.wordpress.com/?p=484#comment-135 @Dylan Thanks for the post, even if you are calling me Andrew. :-) If marketers are sending apology emails for everything (even the most minuscule issues), they'll fall prey to the regular marketing emails. Abuse your recipients by training them that your emails aren't worth reading since the content isn't important enough to interrupt. Push them away. But, you'll affect the value of apology emails for all emails senders. @Mitch Are you serious? I suppose you are, unfortunately. Leave it to folks to discover the value of legitimate email and others will jump on it for any incremental lift they can get. If transactional emails weren't protected by CAN-SPAM, that channel would've been infiltrated by marketing only mail a long time ago. @Dylan Thanks for the post, even if you are calling me Andrew. :-) If marketers are sending apology emails for everything (even the most minuscule issues), they’ll fall prey to the regular marketing emails. Abuse your recipients by training them that your emails aren’t worth reading since the content isn’t important enough to interrupt.

Push them away. But, you’ll affect the value of apology emails for all emails senders.

@Mitch Are you serious? I suppose you are, unfortunately. Leave it to folks to discover the value of legitimate email and others will jump on it for any incremental lift they can get. If transactional emails weren’t protected by CAN-SPAM, that channel would’ve been infiltrated by marketing only mail a long time ago.

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